B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- mobile local search conversion rate for US mobile phone and tablet users (2012)
Around 77% of users who conducted a local search on a mobile phone or tablet made a purchase in-store, online, or over the phone.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
70
Methodology
45
Freshness
95
Sources (3)
comScore
Primary
Tier B
https://www.emarketer.com/Article/Mobile-Stakes-Its-Claim-on-Local-Search/1009801 ↗
Source Article
Mobile Stakes Its Claim on Local Search
Original Research
comScore
· Original study ↗
Methodology
comScore study on behalf of 15miles and Neustar Localeze
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile phone and tablet users: 77% mobile local search conversion rate. Source: comScore (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-local-search-conversion-rate-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-local-search-conversion-rate-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- mobile local search conversion rate for US mobile phone and tablet users<br><small>Source: comScore (2012) · <a href="https://lighthousedata.io/data/mobile-local-search-conversion-rate-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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