B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
53%
53% -- site visit loss rate for Mobile webpages loading longer than three seconds (2026)
53% of site visits from potential customers may be lost if a mobile webpage takes longer than three seconds to load or is not properly optimized for mobile.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://amplifieddigitalagency.com/is-your-mobile-site-or-strategy-damaging-your-brand/ ↗
Source Article
Is Your Mobile Site or Strategy Damaging Your Brand?
Original Research
Google
· Original study ↗
Methodology
Google mobile page load research cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile webpages loading longer than three seconds: 53% site visit loss rate. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-load-time-3s-visit-loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-load-time-3s-visit-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- site visit loss rate for Mobile webpages loading longer than three seconds<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/mobile-load-time-3s-visit-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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