C Evidence Grade C Graded under review Use with Hedging Current

20%

20% -- conversion rate decrease per second delay for mobile landing pages (2026)

2026  · eMarketer

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Attribution: eMarketer View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
mobile landing pages
C
Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

60/100 confidence
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
eMarketer Primary Tier C
https://ppcgrowthstudio.com/ppc-and-landing-pages-2026-conversion-secrets/ ↗
Confidence: 49/100 Vintage: 2026 Channel: Deep Crawl
Source Article
PPC & Landing Pages: 2026 Conversion Secrets
Mastering paid search isn’t just about driving traffic; it’s about converting that traffic into tangible results. Effective landing page optimization is the bedrock of profitable PPC campaigns, transforming clicks into customers. But how do you truly achieve that synergy? This article features exper…
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Original Research
eMarketer · Original study ↗

eMarketer report cited by PPC Growth Studio article

Methodology documented
Industrymarketing
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
mobile landing pages: 20% conversion rate decrease per second delay. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-load-delay-conversion-drop-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-load-delay-conversion-drop-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion rate decrease per second delay for mobile landing pages<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/mobile-load-delay-conversion-drop-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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