B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- share of mobile game installs outside app store google play for Publisher mobile game installs (2025)
An unnamed publisher reported that 20% of its mobile game installs come from platforms outside the App Store and Google Play.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PocketGamer.biz
Primary
Tier B
https://www.pocketgamer.biz/ ↗
Source Article
Mobile games industry news, discussion, analysis, opinion, events, jobs, and more
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Original Research
PocketGamer.biz
· Original study ↗
Methodology
Publisher-reported distribution channel split
Methodology documented
Segmentation
IndustryGaming
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
Publisher mobile game installs: 20% share of mobile game installs outside app store google play. Source: PocketGamer.biz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-installs-outside-app-stores-20-percent
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<blockquote cite="https://lighthousedata.io/data/mobile-installs-outside-app-stores-20-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of mobile game installs outside app store google play for Publisher mobile game installs<br><small>Source: PocketGamer.biz (2025) · <a href="https://lighthousedata.io/data/mobile-installs-outside-app-stores-20-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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