B
Evidence Grade B
Safe to Cite
Dated
4%
4% -- click through rate for Mobile advertising industry benchmark (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global (Mobile Marketing Association)
Primary
Tier B
https://mmaglobal.com/es/articles/juice-mobile-ceo-beacons-are-gateway-drug-internet-things ↗
Source Article
JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things
Original Research
MMA Global (Mobile Marketing Association)
· Original study ↗
Methodology
Industry CTR benchmark cited by Neil Sweeney (JUICE Mobile/Freckle IoT CEO) in MMA Global interview, January 27, 2015.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile advertising industry benchmark: 4% click through rate. Source: MMA Global (Mobile Marketing Association) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-industry-ctr-benchmark-04-percent
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<blockquote cite="https://lighthousedata.io/data/mobile-industry-ctr-benchmark-04-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- click through rate for Mobile advertising industry benchmark<br><small>Source: MMA Global (Mobile Marketing Association) (2015) · <a href="https://lighthousedata.io/data/mobile-industry-ctr-benchmark-04-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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