B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- mobile search share for hotel searches (2018)
According to Google research, 39% of all hotel searches are executed on a mobile device.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://aremorch.com/the-dummies-guide-to-hotel-digital-marketing-strategies-trilyo/ ↗
Source Article
The Dummies Guide to Hotel Digital Marketing Strategies
Original Research
Google
· Original study ↗
Methodology
Attributed to Google research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel searches: 39% mobile search share. Source: Google (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-hotel-search-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-hotel-search-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- mobile search share for hotel searches<br><small>Source: Google (2018) · <a href="https://lighthousedata.io/data/mobile-hotel-search-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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