B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
54%
54% -- mobile commerce share for US holiday e-commerce (2024)
54% of holiday e-commerce sales in 2024 occurred via mobile devices.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Analytics
Primary
Tier B
https://mosaic.agency/fine-tuning-your-holiday-season-marketing-media/ ↗
Source Article
Fine-Tuning Your Holiday Season Marketing Media - Mosaic Media
Fine-tuning your holiday season marketing media will require a strategic blend of audience insights, personalized content, and agile campaign management. By leveraging data, optimizing for mobile and social commerce, and embracing emerging trends, media marketing professionals can drive exceptional …
Original Research
Adobe Analytics
· Original study ↗
Methodology
Adobe Analytics holiday e-commerce report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US holiday e-commerce: 54% mobile commerce share. Source: Adobe Analytics (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-holiday-ecommerce-share-2024
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<blockquote cite="https://lighthousedata.io/data/mobile-holiday-ecommerce-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- mobile commerce share for US holiday e-commerce<br><small>Source: Adobe Analytics (2024) · <a href="https://lighthousedata.io/data/mobile-holiday-ecommerce-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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