B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- mobile purchase behavior rate for US consumers (2011)
According to a post-holiday study from Motricity wrapping up 2011, 38% of consumers used their mobile devices to purchase a gift.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2011
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Motricity
Primary
Tier B
http://www.webyodel.com/wyblog/2012/02/ ↗
Source Article
CSS Portal
Original Research
Motricity
· Original study ↗
Methodology
Post-holiday study from Motricity
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US consumers: 38% mobile purchase behavior rate. Source: Motricity (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-gift-purchase-holiday-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-gift-purchase-holiday-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- mobile purchase behavior rate for US consumers<br><small>Source: Motricity (2011) · <a href="https://lighthousedata.io/data/mobile-gift-purchase-holiday-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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