B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

52.1%

52.1% -- share using mobile games format for gamified connected packaging campaigns (2026)

Name: Share Using Mobile Games Format Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · Appetite Creative

Mobile games are used as a gamification format by 52.1% of respondents incorporating gaming elements into connected packaging campaigns.

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Attribution: Appetite Creative View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

52.1%

Unit

Percentage

Data Vintage

2026

Entity

gamified connected packaging campaigns

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Appetite Creative Primary Tier A

https://appetitecreative.com/2026-connected-packaging-results-webinar-discover-whats-next-for-the-in… ↗

Confidence: 57/100 Vintage: 2026 Channel: Common Crawl

Source Article

Industry confidence in connected packaging reaches new high of 92.3% in latest survey

Original Research

Appetite Creative · Original study ↗

Methodology

Fifth annual Global Connected Packaging Survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

gamified connected packaging campaigns: 52.1% share using mobile games format. Source: Appetite Creative (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-games-format-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mobile-games-format-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52.1%</strong> -- share using mobile games format for gamified connected packaging campaigns<br><small>Source: Appetite Creative (2026) · <a href="https://lighthousedata.io/data/mobile-games-format-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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