B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- share of online shoppers using mobile as primary device for Polish online shoppers (2025)
In 2025, smartphones became the primary device of choice for 82% of Polish online shoppers according to IAB Polska data.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Polska
Primary
Tier B
https://www.adtrip.pl/post/meta-ads-vs-tiktok-ads-dla-branzy-beauty-wplyw-na-roas ↗
Source Article
Meta Ads vs TikTok Ads dla branży beauty: wpływ na ROAS. | Adtrip Blog - Adtrip
Spis treści
Meta Ads czy TikTok Ads - to dylemat, przed którym stają właściciele sklepów internetowych z branży beauty. Wybór odpowiedniej platformy do prowadzenia działań w ramach performance marketingu decyduje o wysokości wskaźnika ROAS i kosztach pozyskania klienta. Z tego artykułu dowiesz się, …
Original Research
IAB Polska
· Original study ↗
Methodology
IAB Polska data cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish online shoppers: 82% share of online shoppers using mobile as primary device. Source: IAB Polska (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-first-shoppers-poland-2025
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<blockquote cite="https://lighthousedata.io/data/mobile-first-shoppers-poland-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of online shoppers using mobile as primary device for Polish online shoppers<br><small>Source: IAB Polska (2025) · <a href="https://lighthousedata.io/data/mobile-first-shoppers-poland-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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