B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- purchase intent from positive mobile experience for shoppers (2017)
67% of shoppers will buy a product from a business that delivers a positive mobile experience.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Think Insights
Primary
Tier C
https://visionfillers.com/3-reasons-mobile-responsive-design-needs-to-be-part-of-your-marketing-plan… ↗
Source Article
Marketers in every industry are embracing mobile platforms, and you should be too. Here are three reasons why mobile responsive web design should be a part of your B2B online marketing strategy for 2017:
Mobile is Growing
In 2012, mobile was named marketing and advertising’s fastest-growing media se…
Original Research
Google Think Insights
· Original study ↗
Methodology
Blog citing Google Think Insights
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 67% purchase intent from positive mobile experience. Source: Google Think Insights (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-experience-purchase-intent-google
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<blockquote cite="https://lighthousedata.io/data/mobile-experience-purchase-intent-google" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- purchase intent from positive mobile experience for shoppers<br><small>Source: Google Think Insights (2017) · <a href="https://lighthousedata.io/data/mobile-experience-purchase-intent-google" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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