B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- mobile email readership share for Email subscribers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Keith Kouzmanoff (interview published by Unlayer)
Primary
Tier C
https://unlayer.com/interviews/improve-email-deliverability-with-keith-kouzmanoff ↗
Source Article
How to Improve Email Deliverability With Keith Kouzmanoff | Unlayer
Imagine spending countless hours and investing huge sums of money into creating the perfect email just to find out that it didn’t land in your subscriber’s inbox.
Sounds like a total nightmare, doesn’t it?
Well, as scary as this sounds, you’ll be surprised to know that 11.1% of emails never reach th…
Original Research
Keith Kouzmanoff (interview published by Unlayer)
· Original study ↗
Methodology
Expert estimate quoted in interview ('70% or more of your users are reading your email on a mobile device'); lower-bound of a hedged claim, no methodology or specific time period stated. Article context suggests ~2022-2023.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 70% | |
| 2026 | 81% | +15.7% |
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Email subscribers: 70% mobile email readership share. Source: Keith Kouzmanoff (interview published by Unlayer) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-readership-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-email-readership-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- mobile email readership share for Email subscribers<br><small>Source: Keith Kouzmanoff (interview published by Unlayer) (2023) · <a href="https://lighthousedata.io/data/mobile-email-readership-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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