48% -- mobile email read rate for global email marketing (2023)

Name: Mobile Email Read Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-15

2023 · Litmus

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Attribution: Litmus View source

Lighthouse Research Team

Last verified: 2026-06-15 · How we verify data →

Source verified Evidence graded

Value

48%

Unit

Percentage

Data Vintage

2023

Entity

global email marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Litmus Primary Tier A

https://www.economyup.it/innovazione/email-marketing-una-guida-con-le-strategie-per-il-natale/ ↗

Confidence: 53/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Email marketing ed ecommerce, una guida con le strategie per il Natale - Economyup

In Italia erano ancora gli anni d’oro dell’indimenticabile Postalmarket, il catalogo di vendita per corrispondenza sul quale le donne sognavano (e gli uomini anche). Ma, mentre pubblicitari e direttori marketing tentavano di cavalcare l’onda del successo copiando l’idea, già si creavano le premesse …

Original Research

Litmus · Original study ↗

Methodology

Study by Litmus.

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

global email marketing: 48% mobile email read rate. Source: Litmus (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-read-rate-2023

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<blockquote cite="https://lighthousedata.io/data/mobile-email-read-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- mobile email read rate for global email marketing<br><small>Source: Litmus (2023) · <a href="https://lighthousedata.io/data/mobile-email-read-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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