B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of email opens on mobile for Email opens globally (2025)
In 2025, over 40% of all email opens occurred on mobile devices.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://www.mailblast.io/blog/guides/email-marketing-beginners-guide ↗
Source Article
Email Marketing for Beginners: Your Complete Guide to Getting Started in 2026
Key Takeaways
- Email marketing tops the channel-ROI rankings: Oberlo pegs the average at $36–40 per $1 spent (Oberlo), and Litmus reports that 35% of companies achieve a 36:1 return or higher (Litmus State of Email 2026).
- The three fundamentals are: building a permission-based list, writing email…
Original Research
Litmus
· Original study ↗
Methodology
Cited from SalesSo / Litmus, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email opens globally: 40% share of email opens on mobile. Source: Litmus (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-opens-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-email-opens-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of email opens on mobile for Email opens globally<br><small>Source: Litmus (2025) · <a href="https://lighthousedata.io/data/mobile-email-opens-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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