B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- mobile email open preference for consumers (2024)
81% of people prefer to open emails on their smartphones.
- Unattributed statistic cited in vendor blog post without methodology or source link
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
reactiv.ai
Primary
Tier C
https://www.reactiv.ai/post/reactiv-clips-for-peak-season ↗
Source Article
Capture, convert, repeat: Reactiv Clips and the power of push notifications this peak season
Capture, convert, repeat: Reactiv Clips and the power of push notifications this peak season
Imagine sending a push notification to every single customer who clicks one of your ads or opens an email or SMS this BFCM season.
November 19, 2024
8 min read
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Original Research
reactiv.ai
· Original study ↗
Methodology
Unattributed consumer behavior statistic cited in Reactiv vendor blog post (Nov 19, 2024): 81% of people prefer to open emails on their smartphones. Original study not identified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 81% mobile email open preference. Source: reactiv.ai (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-open-preference-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-email-open-preference-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- mobile email open preference for consumers<br><small>Source: reactiv.ai (2024) · <a href="https://lighthousedata.io/data/mobile-email-open-preference-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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