B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
25%
25% -- mobile ecommerce share for UK eCommerce retail (2018)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
eMarketer
Primary
Tier A
https://digitalmarketingmagazine.co.uk/articles/why-would-you-invest-in-a-responsive-web-design ↗
Source Article
Why Would You Invest In A Responsive Web Design?
Mobile shopping, particularly on tablet devices, is having an enormous impact on eCommerce. Increased spending is a result of smartphones and tablets becoming commonplace devices for shopping and buying online. Some mCommerce sales will be replacing purchases that would have happened online anyway, …
Original Research
eMarketer
· Original study ↗
Methodology
Report by eMarketer
Methodology documented
Segmentation
Channelgovernment
Cite this stat
Plain Text
UK eCommerce retail: 25% mobile ecommerce share. Source: eMarketer (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ecommerce-uk-2018
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<blockquote cite="https://lighthousedata.io/data/mobile-ecommerce-uk-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- mobile ecommerce share for UK eCommerce retail<br><small>Source: eMarketer (2018) · <a href="https://lighthousedata.io/data/mobile-ecommerce-uk-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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