B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- mobile share of ecommerce visits for holiday season e-commerce (2018)
Mobile devices were projected to drive over 60% of e-commerce visits during the 2018 holiday season.
- Forecast/expectation based on a Salesforce report
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://productpro.io/blog/bfcm-preparing-for-holiday-traffic-online-store/ ↗
Source Article
Preparing for Holiday Traffic On Your Online Store - ProductPro
It’s no secret that online sales get a significant boost worldwide during the holiday season. According to Practical Ecommerce, “American consumers spent $19.62 billion online over the five-day period from Nov. 23, 2017 (Thanksgiving) through Nov. 27 (Cyber Monday).”
As the countdown to Black Friday…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce holiday shopping forecast cited in blog
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
holiday season e-commerce: 60% mobile share of ecommerce visits. Source: Salesforce (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ecom-visits-holiday-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ecom-visits-holiday-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- mobile share of ecommerce visits for holiday season e-commerce<br><small>Source: Salesforce (2018) · <a href="https://lighthousedata.io/data/mobile-ecom-visits-holiday-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.