B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

60%

60% -- mobile share of ecommerce purchases for European e-commerce sector (2022)

Name: Mobile Share Of Ecommerce Purchases Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2022 · biglight.co.uk

Around 60% of all e-commerce purchases are carried out on mobile.

Figure is stated as 'around 60%'

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Attribution: biglight.co.uk View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2022

Entity

European e-commerce sector

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

biglight.co.uk Primary Tier C

https://biglight.co.uk/insights/tweak-for-peak-3-things-brands-can-still ↗

Confidence: 48/100 Vintage: 2022 Channel: Common Crawl

Source Article

Tweak for Peak: 3 things brands can still do to optimise performance

Original Research

biglight.co.uk · Original study ↗

Methodology

Cited from Statista statistic on mobile e-commerce transactions in Europe

Methodology documented

Segmentation

IndustryeCommerce RegionEMEA RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

European e-commerce sector: 60% mobile share of ecommerce purchases. Source: biglight.co.uk (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ecom-purchases-share-europe

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mobile-ecom-purchases-share-europe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- mobile share of ecommerce purchases for European e-commerce sector<br><small>Source: biglight.co.uk (2022) · <a href="https://lighthousedata.io/data/mobile-ecom-purchases-share-europe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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