B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- mobile commerce share of ecommerce sales for Mobile commerce as a share of total e-commerce sales (2023)
According to eMarketer, mobile commerce accounted for 45% of total e-commerce sales in 2023.
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Lighthouse Research Team
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Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
eMarketer
Primary
Tier C
https://blog.brandsatplayllc.com/blog/omnichannel-marketing-trends-the-future-of-retail-in-2025 ↗
Source Article
Omnichannel Marketing Trends: The Future of Retail in 2025
Healthcare Content Marketing Guide: 2025 Patient Engagement Trends
In 2025, the importance of healthcare content marketing is shifting dramatically. Digital platforms are not just assets; they are vital tools that...
7 min read
Stephanie Unterweger : Jan 31, 2025 9:10:14 PM
Customer Engagement
Marke…
Also cited by
Brands at Play LLC (blog.brandsatplayllc.com)
https://web.archive.org/web/20250323043415id_/https://blog.brandsatplayllc.com/b…
2026-09-07
Original Research
eMarketer
· Original study ↗
Methodology
Attributed to eMarketer by secondary blog source; explicitly dated 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile commerce as a share of total e-commerce sales: 45% mobile commerce share of ecommerce sales. Source: eMarketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-commerce-share-ecommerce-sales
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-commerce-share-ecommerce-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- mobile commerce share of ecommerce sales for Mobile commerce as a share of total e-commerce sales<br><small>Source: eMarketer (2023) · <a href="https://lighthousedata.io/data/mobile-commerce-share-ecommerce-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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