B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- mobile ad click lift after ooh exposure for consumers (2026)
Consumers are 48% more likely to click on a mobile ad after being exposed to the same ad on out-of-home advertising first.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ocean Neuroscience
Primary
Tier C
https://alternativeadvert.com/blog/billboard-advertising-cost-in-nigeria/ ↗
Source Article
Cost of billboard advertising in nigeria and airport advertising costs Lagos
Original Research
Ocean Neuroscience
· Original study ↗
Methodology
Attributed to Ocean Neuroscience
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 48% mobile ad click lift after ooh exposure. Source: Ocean Neuroscience (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-click-lift-after-ooh
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-click-lift-after-ooh" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- mobile ad click lift after ooh exposure for consumers<br><small>Source: Ocean Neuroscience (2026) · <a href="https://lighthousedata.io/data/mobile-click-lift-after-ooh" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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