B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

35%

35% -- mobile ad attention decline rate for mobile advertising (2025)

Name: Mobile Ad Attention Decline Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · State of Advertising (neuroscience research report)

The average attention span held by mobile ads dropped by 35% over 7 years, decreasing from 3.4 seconds in 2018 to 2.2 seconds in 2025.

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Attribution: State of Advertising (neuroscience research report) View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

35%

Unit

Percentage

Data Vintage

2025

Entity

mobile advertising

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

State of Advertising (neuroscience research report) Primary Tier B

https://www.bigdatanewsweekly.com/p/google-s-agent-garden-is-open-to-all ↗

Confidence: 53/100 Vintage: 2025 Channel: Common Crawl

Source Article

🤖 Google's Agent Garden is Open to All

Original Research

State of Advertising (neuroscience research report) · Original study ↗

Methodology

Decline from 3.4s (2018) to 2.2s (2025) in average mobile ad attention, per The State of Advertising 2025

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

mobile advertising: 35% mobile ad attention decline rate. Source: State of Advertising (neuroscience research report) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-attention-decline-35-percent

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<blockquote cite="https://lighthousedata.io/data/mobile-ad-attention-decline-35-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- mobile ad attention decline rate for mobile advertising<br><small>Source: State of Advertising (neuroscience research report) (2025) · <a href="https://lighthousedata.io/data/mobile-ad-attention-decline-35-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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