B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- conversion rate increase paid search for MNTN campaigns (2023)
MNTN's halo effect produced 22% stronger conversion rates for paid search after 90 days.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
MNTN
Primary
Tier A
https://mountain.com/blog/the-real-tv-buffs-making-marketing-gains-with-ctv/ ↗
Source Article
The Real TV Buffs: Making Marketing Gains with CTV
The Real TV Buffs: Making Marketing Gains with CTV
Jaci Schreckengost | 4 Min Read
Linear television left advertisers wanting more. While these ads could reach a large audience, there was no way to know who you were reaching—only where they were located. This forced advertisers to create broad, gene…
Original Research
MNTN
· Original study ↗
Methodology
Company research after 90 days
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
MNTN campaigns: 22% conversion rate increase paid search. Source: MNTN (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mntn-halo-effect-paid-search-conversion-rate-2023
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<blockquote cite="https://lighthousedata.io/data/mntn-halo-effect-paid-search-conversion-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- conversion rate increase paid search for MNTN campaigns<br><small>Source: MNTN (2023) · <a href="https://lighthousedata.io/data/mntn-halo-effect-paid-search-conversion-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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