B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- mms share of texting traffic for US texting traffic (2026)
MMS accounts for 10% of texting traffic in the United States according to the FCC.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FCC
Primary
Tier C
https://www.drips.com/resources/four-benefits-of-mms-marketing ↗
Source Article
Four Benefits Of MMS Marketing — Drips Conversations as a Service
Four Benefits Of MMS Marketing
When implementing your outreach strategy, it’s important to use all the tools you have at your disposal. A strong brand, compelling creative, and multiple channels are all important ingredients to success. It’s also important to leverage emerging and innovative tactics…
Original Research
FCC
· Original study ↗
Methodology
Cited to FCC data on the composition of US texting traffic; described only as 'the most recent data' with no specific year, so publication year used as vintage. Relevant to messaging-channel planning (MMS novelty/whitespace).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US texting traffic: 10% mms share of texting traffic. Source: FCC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mms-share-of-us-texting-traffic
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<blockquote cite="https://lighthousedata.io/data/mms-share-of-us-texting-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- mms share of texting traffic for US texting traffic<br><small>Source: FCC (2026) · <a href="https://lighthousedata.io/data/mms-share-of-us-texting-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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