B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- fundraising response rate lift for MMS vs SMS fundraising (2024)
MMS messages increased fundraising response rates by 30% to 50% over standard SMS messages in testing.
- Reported as a range of 30% to 50%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
M+R
Primary
Tier C
https://peerly.com/mms-outperforms-sms-the-neuroscience-behind-it/ ↗
Source Article
MMS Outperforms SMS: The Neuroscience Behind It
In the world of digital messaging, attention is currency — and milliseconds are everything. Whether you’re running a political campaign, driving donations, or mobilizing advocates, your message needs to land, be understood, and inspire action — often in the blink of an eye.
That’s why MMS (Multimedi…
Original Research
M+R
· Original study ↗
Methodology
Range 30-50%, midpoint extracted; attributed to M+R via Upland Software citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MMS vs SMS fundraising: 30% fundraising response rate lift. Source: M+R (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mms-response-rate-lift-30-50
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<blockquote cite="https://lighthousedata.io/data/mms-response-rate-lift-30-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- fundraising response rate lift for MMS vs SMS fundraising<br><small>Source: M+R (2024) · <a href="https://lighthousedata.io/data/mms-response-rate-lift-30-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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