B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.5%
6.5% -- sales uplift from switching to marketing mix modeling for performance marketing teams (2025-02)
Switching from last-click attribution to Marketing Mix Modeling (MMM) can unlock +6.5% more sales.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.5%
Unit
Percentage
Data Vintage
2025-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sellforte
Primary
Tier B
https://sellforte.com/sellforte-labs ↗
Source Article
Product Labs - Sellforte
Sellforte Labs
Sellforte Labs delivers in-depth, data-driven research on measuring and optimizing media.
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Original Research
Sellforte
· Original study ↗
Methodology
Sellforte Labs research based on customer MMM analyses; article title states uplift figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
performance marketing teams: 6.5% sales uplift from switching to marketing mix modeling. Source: Sellforte (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mmm-unlock-6-5-percent-more-sales
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mmm-unlock-6-5-percent-more-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5%</strong> -- sales uplift from switching to marketing mix modeling for performance marketing teams<br><small>Source: Sellforte (2025-02) · <a href="https://lighthousedata.io/data/mmm-unlock-6-5-percent-more-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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