B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53.5%
53.5% -- marketing mix model adoption rate for US marketing leaders (CMOs) (2023)
According to a 2023 Deloitte Insights study, 53.5% of US marketing leaders already use Marketing Mix Modeling (MMM).
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Lighthouse Research Team
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Source verified
Evidence graded
Value
53.5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte Insights
Primary
Tier C
https://eliya.io/de/blog/marketing-mix-modeling/history ↗
Source Article
Die Geschichte des Marketing Mix Modeling
Die Geschichte Des Marketing Mix Modelling: Von Den Ursprüngen Bis Zu Modernen Trends
Entdecken Sie die Geschichte des Marketing Mix Modeling – von den Anfängen bis zu den heutigen fortschrittlichen Methoden. Erfahren Sie, wie sich MMM weiterentwickelt hat, um Marketingstrategien zu optimieren und R…
Original Research
Deloitte Insights
· Original study ↗
Methodology
German decimal notation (53,5%) converted to 53.5; cited by secondary source eliya.io blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US marketing leaders (CMOs): 53.5% marketing mix model adoption rate. Source: Deloitte Insights (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mmm-adoption-us-marketing-leaders-2023
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<blockquote cite="https://lighthousedata.io/data/mmm-adoption-us-marketing-leaders-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53.5%</strong> -- marketing mix model adoption rate for US marketing leaders (CMOs)<br><small>Source: Deloitte Insights (2023) · <a href="https://lighthousedata.io/data/mmm-adoption-us-marketing-leaders-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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