B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

45%

45% -- projected max share of moving market from mls for US moving industry (2025)

Name: Projected Max Share Of Moving Market From Mls Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2025 · Moovsoon

Moovsoon projects that MLS-connected moves will max out at 45% of the moving market even when mortgage rates normalize.

Company projection assuming mortgage rates normalize

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Attribution: Moovsoon View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2025

Entity

US moving industry

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Moovsoon Primary Tier B

https://www.moovsoon.com/the-mls-wake-up-call-two-thirds-of-moves-happen-elsewhere/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

MLS Data Misses 62% of Moving Prospects: Insights for Movers

The MLS Wake-Up Call: Two-Thirds of Moves Happen Elsewhere This Surprised Everyone. Movers Banking on MLS Data Are Missing Most of the Market Summary (TL;DR) MLS data captures only 25-38% of moving prospects, not the 70-80% the industry assumes. Our analysis of 2,000 first-party CRM records across s…

Original Research

Moovsoon · Original study ↗

Methodology

Company projection, not observed data

Methodology documented

Segmentation

IndustryReal Estate RegionUS

Cite this stat

Plain Text

US moving industry: 45% projected max share of moving market from mls. Source: Moovsoon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mls-projected-max-share-normalized-rates

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<blockquote cite="https://lighthousedata.io/data/mls-projected-max-share-normalized-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- projected max share of moving market from mls for US moving industry<br><small>Source: Moovsoon (2025) · <a href="https://lighthousedata.io/data/mls-projected-max-share-normalized-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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