B
Evidence Grade B
Graded
under review
Safe to Cite
Current
21
21 -- lead qualification rate improvement for Inbound leads contacted within 5 minutes (speed-to-lead) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MIT (Lead Response Management Study, commissioned by InsideSales.com)
Primary
Tier C
https://howtoworkleads.com/blog/trigger-lead-ban-mortgage-buyers ↗
Source Article
What the Trigger Lead Ban Means for Lead Buyers
What the Trigger Lead Ban Means for Mortgage Lead Buyers
Bill Rice
Founder & Lead Conversion Expert
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Original Research
MIT (Lead Response Management Study, commissioned by InsideSales.com)
· Original study ↗
Methodology
Second-hand citation of MIT Lead Response Management research (contacting a lead within 5 minutes vs. 30 minutes improves qualification odds ~21x). Cited without link or study year in the source article; underlying study dates to 2007.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Inbound leads contacted within 5 minutes (speed-to-lead): 21 lead qualification rate improvement. Source: MIT (Lead Response Management Study, commissioned by InsideSales.com) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mit-speed-to-lead-21x-qualification
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<blockquote cite="https://lighthousedata.io/data/mit-speed-to-lead-21x-qualification" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21</strong> -- lead qualification rate improvement for Inbound leads contacted within 5 minutes (speed-to-lead)<br><small>Source: MIT (Lead Response Management Study, commissioned by InsideSales.com) (2026) · <a href="https://lighthousedata.io/data/mit-speed-to-lead-21x-qualification" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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