B
Evidence Grade B
Safe to Cite
Dated
95%
95% -- generative ai return rate for organisations (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MIT
Primary
Tier A
https://www.klaviyo.com/au/solutions/ai/autonomous-marketing ↗
Source Article
A Practical Guide to Autonomous Marketing for B2C Teams - Klaviyo AU
A practical guide to autonomous marketing
Ship more relevant campaigns and drive more revenue with AI that actually works
How to use autonomous marketing to get more done, win more customers and drive more revenue
Marketers have always looked for ways to automate their most tedious tasks. We saw the…
Original Research
MIT
· Original study ↗
Methodology
MIT study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organisations: 95% generative ai return rate. Source: MIT (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mit-ai-generative-return
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<blockquote cite="https://lighthousedata.io/data/mit-ai-generative-return" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- generative ai return rate for organisations<br><small>Source: MIT (2023) · <a href="https://lighthousedata.io/data/mit-ai-generative-return" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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