B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,400,000,000,000
$1,400,000,000,000 -- abandoned cart merchandise value for global e-commerce (2011)
MIT big data estimated that $1.4 trillion worth of merchandise was abandoned in online shopping carts in 2011.
- Estimate based on MIT big data analysis
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,400,000,000,000
Unit
Currency Usd
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
MIT
Primary
Tier B
http://www.customerthink.com/blog/5_weeks_until_cyber_monday_4_ways_to_improve_the_customer_experien… ↗
Source Article
5 Weeks Until Cyber Monday: 4 Ways to Improve the Customer Experience
Original Research
MIT
· Original study ↗
Methodology
MIT big data estimate of merchandise abandoned in online shopping carts
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011 (current) | $1,400,000,000,000 | |
| 2025 | $4,600,000,000,000 | +228.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global e-commerce: $1,400,000,000,000 abandoned cart merchandise value. Source: MIT (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mit-abandoned-cart-value-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mit-abandoned-cart-value-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,400,000,000,000</strong> -- abandoned cart merchandise value for global e-commerce<br><small>Source: MIT (2011) · <a href="https://lighthousedata.io/data/mit-abandoned-cart-value-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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