B
Evidence Grade B
Graded
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Safe to Cite
Recent
9.8%
9.8% -- missing email rate for global email deliverability (2025)
According to Validity's 2025 Email Deliverability Benchmark Report, 9.8% of global emails go missing (accepted but not making it to a visible inbox).
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Lighthouse Research Team
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Source verified
Evidence graded
Value
9.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Validity
Primary
Tier A
https://saleshive.com/blog/revolutionizing-b2b-email-marketing-achieving-better-email-outreach/ ↗
Source Article
B2B Email Marketing That Gets Replies
Introduction (hook + what they'll learn)
You’ve probably felt it: you send a "pretty good" B2B email campaign, your open rate looks fine, and… crickets.
Here’s the uncomfortable truth: reply-getting email isn’t a copywriting trick. It’s a system.
And the system starts before your first sentence. Val…
Original Research
Validity
· Original study ↗
Methodology
Validity 2025 Email Deliverability Benchmark Report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 9.8% | |
| 2026 | 6.6% | -32.7% |
Segmentation
Channelrss_feed
Cite this stat
Plain Text
global email deliverability: 9.8% missing email rate. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/missing-emails-2025
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<blockquote cite="https://lighthousedata.io/data/missing-emails-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.8%</strong> -- missing email rate for global email deliverability<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/missing-emails-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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