B Evidence Grade B Graded under review Safe to Cite Dated

62 -- missing critical keywords for Paid Search Campaign (2022)

Name: Missing Critical Keywords Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-03

2022 · Bisandigital

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Attribution: Bisandigital View source

Lighthouse Research Team

Last verified: 2026-09-03 · How we verify data →

Source verified Evidence graded

Value

Unit

Count

Data Vintage

2022

Entity

Paid Search Campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Bisandigital Primary Tier C

https://www.bisandigital.com/ensure-critical-keyword-coverage/ ↗

Confidence: 48/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Ensure Critical Keyword Coverage

Ensure Critical Keyword Coverage I did a quick keyword opportunity analysis for a mid-sized B2B company that wanted to find ways to get more out of its search programs. I am still surprised that after numerous presentations and articles, I continue to find this dysfunction. The following is the data…

Original Research

Bisandigital · Original study ↗

Methodology

Comparison of 33,089 paid search keywords with 300 critical keywords.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Paid Search Campaign: 62 missing critical keywords. Source: Bisandigital (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/missing-critical-keywords-paid-search

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<blockquote cite="https://lighthousedata.io/data/missing-critical-keywords-paid-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62</strong> -- missing critical keywords for Paid Search Campaign<br><small>Source: Bisandigital (2022) · <a href="https://lighthousedata.io/data/missing-critical-keywords-paid-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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