B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- brand share of voice for Miss Dior (2022-02)
Miss Dior had a 35% share of voice in TV advertising for perfume brands in February 2022.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2022-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Kantar
Primary
Tier B
https://fr.themedialeader.com/infographie-creativite-efficace-la-petite-robe-noire-fait-des-etincell… ↗
Source Article
Infographie créativité efficace : «La Petite Robe Noire» fait des étincelles - The Media Leader FR
Infographie créativité efficace : «La Petite Robe Noire» fait des étincelles
Ajouter The Media Leader à vos sources préféréesFévrier, mois de la St Valentin est traditionnellement un temps fort pour la communication TV des parfums. En février 2022, la pression publicitaire de la catégorie a progress…
Original Research
Kantar
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Miss Dior: 35% brand share of voice. Source: Kantar (2022-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/miss_dior_brand_share
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<blockquote cite="https://lighthousedata.io/data/miss_dior_brand_share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- brand share of voice for Miss Dior<br><small>Source: Kantar (2022-02) · <a href="https://lighthousedata.io/data/miss_dior_brand_share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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