B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

89%

89% -- share exposed to misinformation on social media for APAC consumers (2022)

Name: Share Exposed To Misinformation On Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2022 · n=16,600 · DoubleVerify

89% of consumers in APAC state they have been exposed at some point to mis- or dis-information on social media.

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Attribution: DoubleVerify View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

89%

Unit

Percentage

Data Vintage

2022

Entity

APAC consumers

Sample Size

16,600

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

DoubleVerify Primary Tier A

https://martechasia.net/news/attention-grabbing-ads-are-key-to-performance-but-context-is-key-study/ ↗

Confidence: 57/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Attention-grabbing ads are key to performance, but context is key: Study | MartechAsia

DoubleVerify releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Attention-grabbing ads are key to performance, but context is key. This is according to DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, which released its 202…

Original Research

DoubleVerify · Original study ↗

Methodology

DoubleVerify global consumer survey

Methodology documented

Segmentation

Industrymarketing_tech,media_entertainment RegionAPAC Channelsocial

Cite this stat

Plain Text

APAC consumers: 89% share exposed to misinformation on social media. Source: DoubleVerify (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/misinformation-exposure-social-apac-2022

HTML Embed

<blockquote cite="https://lighthousedata.io/data/misinformation-exposure-social-apac-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share exposed to misinformation on social media for APAC consumers<br><small>Source: DoubleVerify (2022) · <a href="https://lighthousedata.io/data/misinformation-exposure-social-apac-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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