B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- share less likely to repurchase after misinformation adjacency for APAC consumers (2022)
63% of APAC consumers would be less likely to purchase or use a brand again if they saw it advertised next to content they determined to be mis/disinformation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
16,600
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoubleVerify
Primary
Tier A
https://martechasia.net/news/attention-grabbing-ads-are-key-to-performance-but-context-is-key-study/ ↗
Source Article
Attention-grabbing ads are key to performance, but context is key: Study | MartechAsia
DoubleVerify releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report.
Attention-grabbing ads are key to performance, but context is key.
This is according to DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, which released its 202…
Original Research
DoubleVerify
· Original study ↗
Methodology
DoubleVerify global consumer survey
Methodology documented
Segmentation
Industrymarketing_tech
RegionAPAC
Cite this stat
Plain Text
APAC consumers: 63% share less likely to repurchase after misinformation adjacency. Source: DoubleVerify (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/misinformation-adjacency-purchase-drop-apac-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/misinformation-adjacency-purchase-drop-apac-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share less likely to repurchase after misinformation adjacency for APAC consumers<br><small>Source: DoubleVerify (2022) · <a href="https://lighthousedata.io/data/misinformation-adjacency-purchase-drop-apac-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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