B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- product satisfaction rate for Misfits (2025)
84% of consumers enjoyed the Misfits product sample distributed during the sampling campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GEMS Sampling
Primary
Tier B
https://www.gems-sampling.com/case-studies/misfits/ ↗
Source Article
Misfits Case Study - Targeted Workplace Sampling
We targeted offices within a short walk of Misfits’ supermarket stores, and where the highest share of employees matched their target audience profile. The sampling was focused in key cities for increased local store support, and created immersive and relevant experiences in each office by distribut…
Original Research
GEMS Sampling
· Original study ↗
Methodology
Agency-reported sampling campaign feedback
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RoleAll marketers
Cite this stat
Plain Text
Misfits: 84% product satisfaction rate. Source: GEMS Sampling (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/misfits-product-enjoyment-84
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<blockquote cite="https://lighthousedata.io/data/misfits-product-enjoyment-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- product satisfaction rate for Misfits<br><small>Source: GEMS Sampling (2025) · <a href="https://lighthousedata.io/data/misfits-product-enjoyment-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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