B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

83%

83% -- share of minors registering with false age for UK 11 to 15 year olds on social media (2024)

2024  · Advertising Standards Authority (UK)

In the UK, 83% of 11 to 15-year-olds registered on a social media site with a false age.

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Attribution: Advertising Standards Authority (UK) View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2024
Entity
UK 11 to 15 year olds on social media
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Advertising Standards Authority (UK) Primary Tier B
https://gataca.io/resources/blog/age-verification ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Privacy-first Age Verification with ID Wallets
9 min read Age verification with ID Wallets: confirm your users are age-appropriate and nothing else May 13, 2024 Age verification online often boils down to a basic question: "Are you over 18?" asked via a pop-up on the website. However, this method has a significant flaw—it relies entirely on trus…
Original Research
Advertising Standards Authority (UK) · Original study ↗

Reported finding from UK Advertising Standards Authority as cited by Gataca blog

Methodology documented
Industrymarketing
Plain Text
UK 11 to 15 year olds on social media: 83% share of minors registering with false age. Source: Advertising Standards Authority (UK) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/minors-false-age-social-media-uk
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<blockquote cite="https://lighthousedata.io/data/minors-false-age-social-media-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of minors registering with false age for UK 11 to 15 year olds on social media<br><small>Source: Advertising Standards Authority (UK) (2024) · <a href="https://lighthousedata.io/data/minors-false-age-social-media-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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