B
Evidence Grade B
Graded
under review
Safe to Cite
Current
8,300,000
8,300,000 -- ad impressions for MINI Electric campaign (What Car? and Autocar channels) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8,300,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Haymarket Automotive
Primary
Tier A
https://automotivestudio.co.uk/project/mini-electric-owners ↗
Source Article
ad impressions
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MINI ELECTRIC
Sharing the love for Mini electric.
— Scroll Down
MINI ELECTRIC
Sharing the love for Mini electric.
THE CHALLENGE.
Help MINI amplify its influencer-style campaign (based around real MINI Electric owners) to an in-market audience of EV intenders
OUR RESPONSE.
We know our u…
Original Research
Haymarket Automotive
· Original study ↗
Methodology
Publisher case study campaign results, Haymarket Automotive
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MINI Electric campaign (What Car? and Autocar channels): 8,300,000 ad impressions. Source: Haymarket Automotive (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mini-electric-ad-impressions-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mini-electric-ad-impressions-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8,300,000</strong> -- ad impressions for MINI Electric campaign (What Car? and Autocar channels)<br><small>Source: Haymarket Automotive (2026) · <a href="https://lighthousedata.io/data/mini-electric-ad-impressions-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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