B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3
3 -- paid media return on ad spend for Minerva AI customers (2026)
Minerva cites early customer performance lifts of 3.4x in paid media ROAS.
- Vendor-reported early performance lift cited at launch
- Based on early customers without detailed baseline methodology disclosed
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ContentGrip
Primary
Tier B
https://www.contentgrip.com/minerva-ai-consumer-marketing/ ↗
Source Article
Minerva’s $20M bet on agentic marketing data workflows
Minerva debuts an AI consumer marketing platform with $20M funding
Minerva raises $20M to help marketers unify first-party data and automate data prep, modeling, and reporting with agentic workflows.
Minerva has publicly launched an AI platform designed for consumer marketing teams, alongside a $20 …
Original Research
ContentGrip
· Original study ↗
Methodology
Early performance lift cited by Minerva AI.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Minerva AI customers: 3 paid media return on ad spend. Source: ContentGrip (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/minerva_ai_paid_media_roas
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<blockquote cite="https://lighthousedata.io/data/minerva_ai_paid_media_roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- paid media return on ad spend for Minerva AI customers<br><small>Source: ContentGrip (2026) · <a href="https://lighthousedata.io/data/minerva_ai_paid_media_roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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