B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3
3 -- paid media roas improvement for Minerva brand customers (early deployments) (2026)
Minerva helped brands improve paid media ROAS by 3.4x in early deployments.
- Results are from early deployments self-reported by the company
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Minerva
Primary
Tier B
https://worldbusinessoutlook.com/minerva-debuts-ai-marketing-platform-backed-by-usd-20m-and-openai-c… ↗
Source Article
Minerva Debuts AI Marketing Platform Backed by USD 20M and OpenAI Collaboration
Original Research
Minerva
· Original study ↗
Methodology
Company-reported results from early customer deployments of Minerva's AI marketing platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Minerva brand customers (early deployments): 3 paid media roas improvement. Source: Minerva (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/minerva-paid-media-roas-improvement-2026
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<blockquote cite="https://lighthousedata.io/data/minerva-paid-media-roas-improvement-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- paid media roas improvement for Minerva brand customers (early deployments)<br><small>Source: Minerva (2026) · <a href="https://lighthousedata.io/data/minerva-paid-media-roas-improvement-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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