B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- sales increase from slower music for retail stores (2026)
Playing slower background music in a store resulted in a 38% increase in sales.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Milliman
Primary
Tier C
https://www.ambie.fm/blog/insights/music-in-business/the-ultimate-guide-to-background-music-and-why-… ↗
Source Article
The Ultimate Guide To Background Music and Why It Matters in Business
Original Research
Milliman
· Original study ↗
Methodology
Milliman study on slower background music
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail stores: 38% sales increase from slower music. Source: Milliman (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/milliman-slow-music-sales-38
HTML Embed
<blockquote cite="https://lighthousedata.io/data/milliman-slow-music-sales-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- sales increase from slower music for retail stores<br><small>Source: Milliman (2026) · <a href="https://lighthousedata.io/data/milliman-slow-music-sales-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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