B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- ugc purchase influence rate for Millennials (2025)
84% of Millennials report that user-generated content (UGC) has some influence on what they purchase.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
fotaflo.com
Primary
Tier C
https://www.fotaflo.com/blog/data-social-proof-tourism-conversion-stats ↗
Source Article
The Data Behind Social Proof and Tourism Bookings: Why Your Guests Are Your Best Sales Team
In the competitive world of tours, activities, and attractions, the quality of your experience is only half the battle. The other half is trust.
You can have the most beautiful website, the highest-ranking search ads, and the most compelling brand videos, but if a prospective guest doesn't believe t…
Original Research
fotaflo.com
· Original study ↗
Methodology
Original source not named in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 84% ugc purchase influence rate. Source: fotaflo.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-ugc-influence
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<blockquote cite="https://lighthousedata.io/data/millennials-ugc-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- ugc purchase influence rate for Millennials<br><small>Source: fotaflo.com (2025) · <a href="https://lighthousedata.io/data/millennials-ugc-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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