B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- share trusting user generated content for millennials (2021)
According to a study by Crowdriff.com, 47% of millennials trust user-generated content (UGC).
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Crowdriff
Primary
Tier B
https://bbpg.agency/blog/july-marketing-news ↗
Source Article
July 2021 Marketing and Tech News
How User-Generated Content Provides a Competitive Edge
UGC, or user-generated (created) content, is any video, image, text, or audio that users post online or on social media platforms in relation to a brand, a brand’s products, and the user’s experience with them. These user-created content pieces …
Original Research
Crowdriff
· Original study ↗
Methodology
Study by Crowdriff.com as cited by BBPG Agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
millennials: 47% share trusting user generated content. Source: Crowdriff (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-trust-ugc-crowdriff
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<blockquote cite="https://lighthousedata.io/data/millennials-trust-ugc-crowdriff" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- share trusting user generated content for millennials<br><small>Source: Crowdriff (2021) · <a href="https://lighthousedata.io/data/millennials-trust-ugc-crowdriff" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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