B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- millennials trusting peer recommendations over brand messaging for Millennials (2025)
89% of Millennials are more likely to believe what their friends say than what a company says.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2bappointmentsetting.com
Primary
Tier C
https://www.b2bappointmentsetting.com/blog/harnessing-call-centers-your-essential-tool-for-product-l… ↗
Source Article
Harnessing Call Centers Your Essential Tool for Product Launch Success
Harnessing Call Centers Your Essential Tool for Product Launch Success
Key Takeaways
- I can use call centers to create excitement and build early interest in a new product by reaching out to potential customers before the launch.
- Having call center activity support the overall marketing objective…
Original Research
b2bappointmentsetting.com
· Original study ↗
Methodology
Secondary citation, original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 89% millennials trusting peer recommendations over brand messaging. Source: b2bappointmentsetting.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-trust-friends-over-brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-trust-friends-over-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- millennials trusting peer recommendations over brand messaging for Millennials<br><small>Source: b2bappointmentsetting.com (2025) · <a href="https://lighthousedata.io/data/millennials-trust-friends-over-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.