B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

66%

66% -- share tracking nonprofit results for Millennial donors (2025)

2025  · Fidelity Charitable

66% of Millennial donors track results for most or all of the nonprofits they support.

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Attribution: Fidelity Charitable View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Millennial donors
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Fidelity Charitable Primary Tier C
https://www.planperfect.co/blog-and-insights/is-your-nonprofit-ready-for-the-next-generation-of-phil… ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Is Your Nonprofit Ready For the Next Generation of Philanthropists?
Over the next two decades, an estimated $84.4 trillion in assets will be passed down from the Silent Generation and baby boomers to their loved ones in what’s being called the Great Wealth Transfer. This unprecedented shift in resources will transform nearly every facet of the economy - including ph…
Original Research
Fidelity Charitable · Original study ↗

Fidelity Charitable donor study, cited by PlanPerfect

Methodology documented
Industrymarketing
Plain Text
Millennial donors: 66% share tracking nonprofit results. Source: Fidelity Charitable (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-track-nonprofit-results-66pct
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<blockquote cite="https://lighthousedata.io/data/millennials-track-nonprofit-results-66pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share tracking nonprofit results for Millennial donors<br><small>Source: Fidelity Charitable (2025) · <a href="https://lighthousedata.io/data/millennials-track-nonprofit-results-66pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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