B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- consumers willing to switch to ai search for Millennial consumers (2023)
40% of Millennial consumers would switch to AI-powered search.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.csp.agency/blog/ai-search-seo-your-definitive-b2b-guide-for-2025/ ↗
Source Article
AI Search SEO: Your Definitive B2B Guide for 2026 | CSP Agency
AI Search SEO: Your Definitive B2B Guide for 2026
Search is fundamentally changing. The classic model of keywords and blue links is evolving into a direct, conversational experience driven by artificial intelligence. For B2B companies with complex products and long sales cycles, this transformation …
Original Research
Statista
· Original study ↗
Methodology
Statista Consumer Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial consumers: 40% consumers willing to switch to ai search. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-switch-ai-search-40pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-switch-ai-search-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- consumers willing to switch to ai search for Millennial consumers<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/millennials-switch-ai-search-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.