B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- share of millennials supporting businesses and causes in response to social justice protests for millennials (2020)
75% of millennials would support businesses and causes in response to social justice protests according to research by Visa.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2020
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Visa
Primary
Tier C
https://amplifieddigitalagency.com/3-marketing-trends-for-2021/ ↗
Source Article
Projected Marketing Trends for 2021
Original Research
Visa
· Original study ↗
Methodology
Visa research, cited by Insider Intelligence
Methodology documented
Segmentation
Industrymarketing
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
millennials: 75% share of millennials supporting businesses and causes in response to social justice protests. Source: Visa (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-support-social-justice-businesses-2020
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<blockquote cite="https://lighthousedata.io/data/millennials-support-social-justice-businesses-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of millennials supporting businesses and causes in response to social justice protests for millennials<br><small>Source: Visa (2020) · <a href="https://lighthousedata.io/data/millennials-support-social-justice-businesses-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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