B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- social media shopping influence for Millennials (2022)
58 percent of surveyed Millennials agree that their social media networks are important information sources for shopping decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
forwardinfluence.com
Primary
Tier B
https://forwardinfluence.com/social-media-marketing-influencer-marketing-by-generation/ ↗
Source Article
Social Media Marketing and Influencer Marketing by Generation
Social Media Marketing by Generation: An Influencer Marketing How-To
Have you thought about how Gen Z marketing differs from Baby Boomer marketing and Millennial marketing? With tailored approaches resonating with different generations, getting your Influencer Marketing messages right is more import…
Original Research
forwardinfluence.com
· Original study ↗
Methodology
Survey of Millennials
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 58% social media shopping influence. Source: forwardinfluence.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-social-shopping-decisions-58
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<blockquote cite="https://lighthousedata.io/data/millennials-social-shopping-decisions-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- social media shopping influence for Millennials<br><small>Source: forwardinfluence.com (2022) · <a href="https://lighthousedata.io/data/millennials-social-shopping-decisions-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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