B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- share of millennials preferring video content for Belgian Millennials (2021)
48% of surveyed Belgian Millennials prefer video content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
250
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sortlist
Primary
Tier A
https://www.beinfluence.eu/blog/influencer-marketing-the-real-success-story-during-lockdown ↗
Source Article
INFLUENCER MARKETING, THE REAL SUCCESS STORY DURING LOCKDOWN?
Original Research
Sortlist
· Original study ↗
Methodology
Sortlist survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Belgian Millennials: 48% share of millennials preferring video content. Source: Sortlist (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-prefer-video-content
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<blockquote cite="https://lighthousedata.io/data/millennials-prefer-video-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of millennials preferring video content for Belgian Millennials<br><small>Source: Sortlist (2021) · <a href="https://lighthousedata.io/data/millennials-prefer-video-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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