B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
64%
64% -- share of millennials who rather scan for useful information in mail than email for US millennials (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
United States Postal Service (USPS)
Primary
Tier C
https://directresultsmktg.com/direct-mail ↗
Source Article
Direct Mail - Direct Results Marketing
Direct Mail
Why Use Direct Mail?
In today’s world, many consumers have numerous email addresses and mobile devices — BUT ONLY ONE PHYSICAL ADDRESS. Not only do they receive mail at that address, but that address also matches a whole slew of data points.
Through direct mail marketing and automotive d…
Original Research
United States Postal Service (USPS)
· Original study ↗
Methodology
USPS research cited by Direct Results Marketing; survey year and sample size not specified in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US millennials: 64% share of millennials who rather scan for useful information in mail than email. Source: United States Postal Service (USPS) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-prefer-mail-over-email-64
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<blockquote cite="https://lighthousedata.io/data/millennials-prefer-mail-over-email-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of millennials who rather scan for useful information in mail than email for US millennials<br><small>Source: United States Postal Service (USPS) (2025) · <a href="https://lighthousedata.io/data/millennials-prefer-mail-over-email-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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